Academic Background

·         Master of Science in Business and Management (120 credits).

Uppsala University, Sweden.

·         Bachelor of Business Administration (135 credits).

Double Major (Major 1: Marketing; Major 2: International Business).

North South University, Bangladesh.

Training Experience

·         NVivo14 and SPSS - facilitated by Uppsala University, Sweden.

·         Research Methodology - facilitated by Uppsala University, Sweden.

·         Handling the Digital Change (Interpreting data on human behavior with a communication toolkit) - facilitated by Uppsala University, Sweden.

·         Teacher’s Training - facilitated by British Council Test Center, Bangladesh.

·         Innovation through Design Thinking - facilitated by Google Business Group Sonargaon and Thinkdemy, North South University, Bangladesh.

Teaching Area

·         Management

·         Marketing

·         International Business

Publication

·         Ritu, F.S., 2023. Explicating the Purchase Intention: A netnographic study on the impacts of online consumption community members’ purchase intention. [online]. Available at: diva2:1784695

Research Interest

·         Purchase intention

·         Consumer behavior

·         Brand management

·         Strategic decision-making

·         Entrepreneurship and leadership

·         Communication and organizing

·         Postcolonialism

Award & Scholarship

·         Distinction of Magna Cum Laude in BBA Degree at North South University.

Special Qualification

·         GMAT (Graduate Management Admission Test)

·         IELTS (International English Language Testing System)