Sazu Sardar

Faculty Member

Lecturer

Department of Business Studies
Contact: 01770-064354, sazu16nbiu@gmail.com


Academic Background

Master's : MBA, Marketing, University of Rajshahi (1st Position & Highest CGPA 3.937 in Faculty)

Bachelor's : BBA, Marketing, University of Rajshahi

Training Experience

a) Quality Assurance in Higher Education, Institutional Quality Assurance Cell (IQAC), University of Rajshahi.

b) The Art and Practice of Leadership, Bangladesh Youth Leadership Centre (BYLC), Dhaka.

c) Active Citizen Youth Leadership Training, British Council, British High Commission Dhaka & CCD Bangladesh.

Teaching Area

a) Marketing

b) International Business

c) Economics

Research Area

a) Tourism (Beach Tourism, Archaeological Tourism)

b) Consumer Behavior and Brand Development

c) Quality Assurance in Higher Education

Publication

Journal:

Sardar &Rekha, “Students’ Attitude towards Beach Tourism in Bangladesh; A study on Saint Martin and Cox’s Bazar sea beaches”, Bangladesh Journal of Tourism (BJT), Vol. 1, Issue 1, January-June 2016, ISSN 2414-3294.

Conference Papers:

1. Sardar S., Hossain E., & Hossain I., (2017), Factors affecting visitors’ satisfaction: An empirical study on the Paharpur Buddha Vihara, Naogaon, Rajshahi.International Research Conference on Business Management, Sri Lanka, Dec 08, 2017.

2. Sardar S., Chanda R., S., & Sarker O., F., (2017), Consumer perception towards different toothpaste brand in Bangladesh. International Research Conference on Business Management, Sri Lanka, Dec 08, 2017.

3. Sardar S., & Hossain E., (2018), "Agri Tourism: A new paradigm for sustainable rural tourism of Bangladesh". International Conference on Business and Sustainable Development, (ICBSD) 2018, March 08-09, Faculty of Business Studies, University of Rajshahi, Bangladesh.

4. Sardar S., Suvra R. C., (2018). Factors affecting Socio Economic Empowerment of Women, International Conference on Business and Sustainable Development (ICBSD) 2018, March 08-09, Faculty of Business Studies, University of Rajshahi, Bangladesh.

Award & Scholarship

a) Youth Empowerment Scholarship 2009-2016, Japan.

b) Rajshahi University Scholarship 2011-14.

c) Student Welfare Scholarship 2012-2014, Porijin Songostha, Sylhet.

d) “Best Social Action Project (SAP) Award” in Active Citizens Achievers Summit-2014” organized by British Council.

e) ''Upozilla Best Volunteer Awards-2009, 2010'' from Voluntary Services Overseas (VSO), Bangladesh.

Membership

a) Lifetime Member of Somokal Nattyachakra, University of Rajshahi.

b) Advisor of Badhan, voluntary blood donating organization, University of Rajshahi.

c) Founder member of Youth Peace Forum, Voluntary Social Organization of Shaheed Muktijoddhya College, Tala, Satkhira.

Previous Employment

a) Part-time Program Organiser, January 2015- September 2016, Institutional Quality Assurance Cell (IQAC), University of Rajshahi.

b) Research and Teaching Assistant, November 2014-September 2016, Dr. Md. Enayet Hossain (Ph.D., Curtin, Australia), Professor, Department of Marketing and Additional Director, IQAC, University of Rajshahi.