Sazu Sardar

Faculty Member


Department of Business Studies
Contact: 01770-064354,

Academic Background

Master's : MBA, Marketing, University of Rajshahi (1st Position & Highest CGPA 3.937 in Faculty)

Bachelor's : BBA, Marketing, University of Rajshahi

Training Experience

a) Quality Assurance in Higher Education, Institutional Quality Assurance Cell (IQAC), University of Rajshahi.

b) The Art and Practice of Leadership, Bangladesh Youth Leadership Centre (BYLC), Dhaka.

c) Active Citizen Youth Leadership Training, British Council, British High Commission Dhaka & CCD Bangladesh.

Teaching Area

a) Marketing

b) International Business

c) Economics

Research Area

a) Tourism (Beach Tourism, Archaeological Tourism)

b) Consumer Behavior and Brand Development

c) Quality Assurance in Higher Education



Sardar &Rekha, “Students’ Attitude towards Beach Tourism in Bangladesh; A study on Saint Martin and Cox’s Bazar sea beaches”, Bangladesh Journal of Tourism (BJT), Vol. 1, Issue 1, January-June 2016, ISSN 2414-3294.

Conference Paper:

Enayet, Khatun& Sardar “The Role of Cues on Perceived Destination Loyalty: A Structure Equation Modelling Approach”, 1st THM International Conference on Opportunities of and Threats to Future Tourism, organised by Department of Tourism and Hospitality Management, University of Dhaka.

Award & Scholarship

a) Japanese Citizens Scholarship 2009-2016, Japan.

b) Rajshahi University Scholarship 2011-14.

c) Student Welfare Scholarship 2012-2014, Porijin Songostha, Sylhet.

d) “Best Social Action Project (SAP) Award” in Active Citizens Achievers Summit-2014” organized by British Council.

e) ''Upozilla Best Volunteer Awards-2009, 2010'' from Voluntary Services Overseas (VSO), Bangladesh.


a) Lifetime Member of Somokal Nattyachakra, University of Rajshahi.

b) Advisor of Badhan, voluntary blood donating organization, University of Rajshahi.

c) Founder member of Youth Peace Forum, Voluntary Social Organization of Shaheed Muktijoddhya College, Tala, Satkhira.

Previous Employment

a) Part-time Program Organiser, January 2015- September 2016, Institutional Quality Assurance Cell (IQAC), University of Rajshahi.

b) Research and Teaching Assistant, November 2014-September 2016, Dr. Md. Enayet Hossain (Ph.D., Curtin, Australia), Professor, Department of Marketing and Additional Director, IQAC, University of Rajshahi.